BuzzSugar

Kate Moss Goes Out to Sea and Possibly on TVs

PopSugar — Tue, 04 Aug 2009 10:11:45 -0700

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Fab Ad: Christy Turlington For Yves Saint Laurent Fall '09

FabSugar — Tue, 30 Jun 2009 10:36:59 -0700

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Behind the Seams: Stella McCartney Paris Store Opening

FabSugarUK — Thu, 29 Jan 2009 03:40:27 -0800

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Behind the Seams: Stefano Pilati Parties at YSL Dover Street Market Launch

FabSugar — Mon, 07 Jul 2008 10:36:50 -0700

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On Our Radar: Designers Tackle the Olympics

FabSugar — Tue, 10 Jun 2008 15:05:48 -0700

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Fashion Metamorphosis: Yves Saint Laurent

FabSugar — Thu, 05 Jun 2008 10:59:50 -0700

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FABTV: Kate Moss/YSL Double Feature

FabSugar — Tue, 26 Feb 2008 17:00:22 -0800

Stefano Pilati is making sure the house of YSL is being seen and heard. His first stage was Kate Moss in his Spring campaign - a winner. Then, at the beginning of the Fall European shows the campaign was distributed to passerby in London and Milan; on Sunday it was handed out in Tokyo. Tomorrow Kate in YSL will make their way through New York and Paris. The last distribution point for YSL's Manifesto is Hong Kong on April 19. Over one million copies are planned to be sprinkled over these fashion capitals. As well, Pilati showcased a traveling public installation featuring life-size images of Kate. The new YSL boutique just opened in Paris and Thursday is the unveiling of the house's Fall show. Talk about mastermind planning!

This video is a behind-the-scenes look at the filming of the campaign. It's cool to see Kate vogueing against the store window in the dark, while flashes flicker, but the music is seriously lacking. Stefano should have consulted FABTV for more upbeat tunes to accompany Kate in action. The shot of the lone star cuff is probably my favorite part - but you can see if for yourself.

And, to see more of the Spring ad campaign, read more

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Fab Flash: Stefano Pilati Has Most Successful YSL Season Yet

FabSugar — Wed, 30 May 2007 15:10:22 -0700

From the looks of Stefano Pilati's collections for Yves Saint Laurent, one would never assume that the brand remains in the red as far as revenue goes. It has been that way since Gucci Group took control in 1999. YSL reported revenue of about $261 million in 2006, but it also had losses of $66 million that same year. That was, however, an improvement over the prior year, when it lost $89 million. When considering Stefano's predecessors Tom Ford and Karl Lagerfeld, it's not that surprising - he had some big shoes to fill!

The good news is that his Fall 2007 line, due out in stores in mid-June, is looking promising. This time around, Stefano let loose and stayed true to the YSL history of elegance and ease. If you can recall, prior seasons with Stefano had displayed jarring silhouettes and stuffy styles like formal collars.

Most importantly, the accessories and handbags have been selling like hotcakes; they account for more than half of the business. Sales were up in 2006 by 19.1 percent over the previous years thanks to the leather goods.

To see some of YSL's Fall/Winter '07 collection, read more

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