BuzzSugar

Do You Think Product Integration Should Stop Trying to Be So Sneaky?

BuzzSugar — Fri, 27 Jun 2008 12:30:16 -0700

The Writers Guild of America is sick of having to write storylines in TV shows solely to feature a product or brand, so much so that the group is bringing the issue to the FCC. The WGA is hoping to make it so that any kind of advertisement is blatantly disclosed, and writers don't have to sneakily work products into a plotline where they maybe don't make sense.

geeksugar has questioned the product integration on Gossip Girl, noting that the show is clearly required to use Verizon products, but the gadgets used by the characters don't make sense for their characters.

WGA West president Patric Verrone explains that with product integration, "the hope is that consumers, not expecting to find a commercial within their program, will fail to realize they are actually being advertised to. This practice exploits the emotional connection viewers have with shows and their characters in order to sell a product." He goes on to claim that audiences are alienated by these sneaky tactics, though "an industry source" counters that "product placement has not been an issue for viewers."

What do you think? Should shows stop trying to work in products, sometimes at the expense of consistency within the story? Or does it not bother you?

Photo courtesy of the CW

30 Rock's Product Placement: Brilliant or Annoying?

BuzzSugar — Wed, 28 Nov 2007 12:43:17 -0800

One of my favorite things about 30 Rock is the sly way the show savages corporate culture - from Jack Donaghy's title (Vice President of East Coast Television and Microwave Oven Programming) to the hilarious Greenzo episode that poked fun at NBC's Green is Universal initiative. But I'm conflicted about the show's increasingly blatant product placement. I initially thought the gags were hilarious - remember the scene in the "Jack-Tor" episode where the writers complained about having to do product placement, all the while plugging Snapple? - but recently, they've been grating on me.

Unsurprisingly, NBC is getting paid for those placements, even when 30 Rock makes them into over-the-top jokes. The show has had 142 product placements this season - which, interestingly, isn't nearly as many as The Office, which has had 381 product placements so far. But I don't notice the advertising as much on The Office, probably because the show doesn't intentionally draw attention to the products it's plugging as much as 30 Rock does (the episode where Dwight quits to work at Staples notwithstanding).

With more and more people skipping commercials these days, product placement is probably here to stay. But would you rather have it done in a subtle way or in a direct and over-the-top style like 30 Rock's? As annoying as it can be, I do respect the way 30 Rock makes it obvious that we're being advertised to, and it fits the tone of the show - up to a point, anyway. Where would you draw the line? To watch a clip of the most obvious recent placement, just read more

Photo courtesy of NBC

Couples Retreat: Not Exactly a Relaxing Getaway

BuzzSugar — Thu, 08 Oct 2009 17:30:11 -0700

Everyone loves a vacation, right? Beautiful scenery, tropical drinks, fun in the sun. Add a few of your closest friends and you could have the trip of a lifetime - or a romantic getaway gone horribly awry.

To be fair, the four pairs in Couples Retreat don't realize what they're agreeing to when they head to Eden East, a swanky resort on a remote island. But once the relationship boot camp begins, the friendships quickly break down, and it's often more depressing than hilarious. To see what I mean, just read more.

The movie's couplings range in age, family size, and personality, with Vince Vaughn and Malin Akerman at the epicenter. As Dave and Ronnie, they are perhaps the most "normal" of the bunch. Between Dave's demanding job making video games (hello, Guitar Hero product placement) and raising two young sons, Dave and Ronnie don't even realize their problems until they are forced into couples skill-building. Vaughn is his typical wise-cracking character, but a touch of sweetness makes his on-screen relationship with Akerman the most enjoyable to watch. You can actually believe that they love each other and aren't using the trip as a band-aid for a bullet hole.

Jason and Cynthia (played by Jason Bateman and Kristen Bell), on the other hand, are a lot harder to relate to as two type-A personalities with an undying love for organization and PowerPoint presentations. Jason and Cynthia present the idea of the group vacation to their friends as a last-ditch effort to save their marriage (promising that the therapy sessions are optional, of course). Bell is her typical adorable self, but Bateman is insufferable. His character is painfully meticulous and overbearing, making the audience feel just as suffocated as Cynthia does.

Joey (Jon Favreau) and Lucy (Kristin Davis) represent the worst of the worst: the couple that's been together so long that they don't even notice each other anymore. The high school sweethearts take the trip not as an opportunity to re-kindle the flame, but to chase skirts (or in this case, bikini bottoms) and muscular yoga instructors. Favreau gets a few laughs with his quest to get to Eden West, the "singles" side of the island, but age-wise, Davis doesn't quite fit in with Bell and Ackerman. It's also hard to laugh at characters that embody one of the biggest fears for young couples, and their ice-cold relationship is almost too realistic to scoff at.

Then there's Shane (Faizon Love), who's newly separated from the wife he still loves, but brings along his 20-year-old girlfriend for the ride instead. As Trudy, Kali Hawk steals a lot of the laughs as she yearns to drink and party all night long while her boyfriend would rather take a nap. One joke that never gets old: Trudy's insistence on calling Shane "Daddy" throughout the entire film.

With such a strong headline cast, it's disappointing that the supporting actors steal the show. I laughed the hardest at Dave and Ronnie's adorable boys (who get very little screen time) and at the motley crew of therapists and other wacky workers at the resort dedicated to making this the trip from hell.

At the end of it all, you'll get a few laughs along with some very beautiful imagery, but you might just want to put your money toward your own vacation instead.

Photos courtesy of Universal Pictures

The Invention of Lying: Sweet, but Unsteady

BuzzSugar — Fri, 02 Oct 2009 05:45:37 -0700

In his Hollywood directorial debut, Ricky Gervais takes us to an alternate universe where honesty makes the world go round. It's not just that lie-telling is an impossibility; everyone can't help but speak their minds at all times, no matter how personal, embarrassing, or brutal their innermost thoughts may be. The premise of The Invention of Lying is rife for comedy, but the film is also a commentary on religion and has its sad moments as well.

The film tells the story of Mark Bellison, an average joe who just can't seem to get ahead in a world where his mediocrity is ridiculed day after day. His co-workers can't stand him and women reject him based on his looks alone. When he loses his job as a screenwriter, Mark is ready to give up - until he mysteriously becomes the world's first liar.

To see what else I thought of the film, just read more.

Ricky Gervais stars as Mark, living in a world that's mostly free of flair, frills, and aesthetics. Mark's house and office are plain and boring, complementing his every-day appearance. Those who stand out are the people who are naturally attractive, like the object of Mark's affections, Anna (Jennifer Garner) and his snarky co-worker Brad (Rob Lowe). Anna can't help but show her shallow side on her first date with Mark. She immediately rejects him on the basis that she doesn't want to have "fat, snub-nosed" children someday and must find a "better genetic match." Once Mark starts to stretch his newfound talent though, he decides he can have whatever he wants - and begins a quest to win Anna's affections.

Gervais surprised me with his performance because he finally takes a break from his typical British dry humor. As affable, down-on-his-luck Mark, Gervais proves that he doesn't need his signature sarcasm to be witty. The most important scene of the movie requires a lot of raw emotion from Gervais, and he absolutely nails it, showcasing a sweet side that we rarely see from the actor.

There are two major aspects of the movie that wore me down: the cameos and the product placement. I love a good celebrity appearance, but after Philip Seymour Hoffman, Ed Norton, and Jason Bateman pop in, it starts to feel like Gervais is trying to use his comical buddies to keep the storyline afloat when it starts to lose focus. Seeing a familiar face is always fun, but this isn't a Judd Apatow movie.

The product placement is funny and fitting at first; there's not much room for advertising in a world of stark truth. With only a reputation to rely on, Coke and Pepsi are left with the slogans "It's very famous" and "When they don't have Coke," respectively. The film goes way overboard from there though, and suddenly Mark is surrounded by Budweiser bottles at all times and at the film's climax he's standing in front of a group clutching a pair of cardboard Pizza Hut boxes.

The movie's biggest problem is that it tries to appeal to too many genres. It's packaged as a comedy, but Mark becomes a god-like character once the world gets wind of his lies. His peers literally take everything he says as gospel, and Mark becomes a blatant modern-day Moses (complete with long hair and beard). Just as the audience begins to wonder where it's all going, the movie quickly ditches the religious aspect and finishes up as a love story. The ending is satisfactory, but what's the point of satirizing religion when it doesn't hold much water for the overall message of the movie?

Like I said, the premise is rife for comedy and starts us down a path that's packed with laughs - I just wish Invention of Lying didn't wander off before finding its way back home.

Photos courtesy of Warner Bros.