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Product Placement
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Do You Think Product Integration Should Stop Trying to Be So Sneaky?
The Writers Guild of America is sick of having to write storylines in TV shows solely to feature a product or brand, so much so that the group is bringing the issue to the FCC. The WGA is hoping to make it so that any kind of advertisement is blatantly disclosed, and writers don't have to sneakily work products into a plotline where they maybe don't make sense.
geeksugar has questioned the product integration on Gossip Girl, noting that the show is clearly required to use Verizon products, but the gadgets used by the characters don't make sense for their characters.
30 Rock's Product Placement: Brilliant or Annoying?
One of my favorite things about 30 Rock is the sly way the show savages corporate culture — from Jack Donaghy's title (Vice President of East Coast Television and Microwave Oven Programming) to the hilarious Greenzo episode that poked fun at NBC's Green is Universal initiative. But I'm conflicted about the show's increasingly blatant product placement. I initially thought the gags were hilarious — remember the scene in the "Jack-Tor" episode where the writers complained about having to do product placement, all the while plugging Snapple?
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Couples Retreat: Not Exactly a Relaxing Getaway
Everyone loves a vacation, right? Beautiful scenery, tropical drinks, fun in the sun. Add a few of your closest friends and you could have the trip of a lifetime — or a romantic getaway gone horribly awry.
The Invention of Lying: Sweet, but Unsteady
In his Hollywood directorial debut, Ricky Gervais takes us to an alternate universe where honesty makes the world go round. It's not just that lie-telling is an impossibility; everyone can't help but speak their minds at all times, no matter how personal, embarrassing, or brutal their innermost thoughts may be. The premise of The Invention of Lying is rife for comedy, but the film is also a commentary on religion and has its sad moments as well.
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