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Mr. Magorium's Sweet-Smelling Ads
The Los Angeles Times will feature the first ever advertisement using scented ink in promotion of this November's kids' movie Mr. Magorium's Wonder Emporium. The whimsical film stars Dustin Hoffman as Mr. Magorium, the kooky owner of a magical toy shop. ComingSoon continues:
The Times becomes the first major newspaper in the country to successfully present and implement the pioneering application which adds a rich, new dimension to the medium.
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- Take this America's Next Top Model beauty quiz! (Then check back later for mine.) — BellaSugar
The Holiday: Frothy and Fun As a Cup of Cocoa
Holiday romantic comedies are bound to be a bit cheesy. When the movie is actually called The Holiday, cheesiness is almost guaranteed. But this latest romp from director Nancy Meyers, which hits theaters tomorrow, rises to the top of its frothy, feel-good genre.
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