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Everything old is new again — just with a different spin on them. Tops, the classic toys that have occupied tots for hundreds of years received a 21st century makeover with the introduction of Beyblades. Using a "launcher," or a rip cord, the tops then spin on the floor or in an arena where they battle to see which can spin the longest. The sleeper-hit holiday toy of the season, Beyblades were Read more
In the 15 years since Tickle Me Elmo was introduced to the market, adults and kids alike have been taken with the lil red monster's infectious laugh. With each additional version of the toy, Elmo's increasingly more complex movements and sounds have continued to make it one of the hottest toys each holiday season. Now, with Hasbro taking over the Sesame Street toy line, the company is introducing Read more
Ask today's moms about their favorite childhood toys, and there's a good chance they'll mention the Easy-Bake Oven. The iconic toy oven — first introduced in 1963 with two 100-watt light bulbs to bake premade mixes and food — has undergone 11 redesigns over the years. The latest incarnation may be the most dramatic yet. After 48 years, the light's gone off in the Easy-Bake Oven! The new Read more
Which brat pack actor and dad tested out the new Iron Man 2 toys during Toy Fair this week? Read more
To celebrate the game's 75th anniversary, this Fall Hasbro will unveil a circular Monopoly board, "Monopoly: Revolution Edition." The game, which will sell for $35, will feature an electronic pod and pin credit cards to keep track of players' finances digitally — and prevent cheating! Hasbro has also adjusted monetary amounts to account for 75 years of inflation, so when you pass Go, you'll Read more
The beloved '80s toy turned movie turned TV show, My Little Pony, is getting resurrected with a series set to air on the new Discovery-Hasbro kids channel. Makes sense since My Little Pony is a Hasbro creation, but I have mixed feelings over this news. I was nutty for the toys growing up — I even had a tiny plastic pony tent that I used to pitch in my living room. And while I'm glad to see an Read more
Maybe I'm still awestruck over the fantastical world brought to life in Coraline, but for whatever reason I'm actually kinda excited by the idea of a movie based on the Candyland game. Speaking strictly visuals (not, of course, how they'll make a story out of a board game), it seems like the time is right to try something like this, and it might turn out to be amazing. The Candyland movie being Read more
The Transformers movie clearly turned out to be massively successful for the Hasbro toy company, and talk of a sequel swiftly followed the first movie's release. Then a G.I. Joe movie went into development, followed by a deal with Universal to make at least four movies based on Hasbro products, including Ouija, Candyland and Battleship, among others. Not to be outdone, rival toy company Mattel Read more
Universal Pictures recently signed a deal with game manufacturer Hasbro "to produce at least four feature films based on branded properties." These properties include Clue, Monopoly, Candyland, Ouija, Battleship, Magic: The Gathering and Stretch Armstrong. Of course, Clue has already been made into a movie, so who knows what they'll try to do with that one? Monopoly is already in production as Read more
Our favorite Hasbro character would be thrilled: not only are strawberries at their peak right now, but today is also National Strawberry Shortcake Day! Strawberries, whipped cream, and cake are a seemingly simple combination, yet the three items come together with undeniably magical results. We've compiled five different approaches to re-creating the treat — so all you've got to do is pick Read more
