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Quarterlife Already Canned by NBC, Moving to Bravo
Well, now we can put Quarterlife in the vault previously reserved for shows like Anchorwoman and Emily's Reasons Why Not. After just a single episode, NBC has yanked Quarterlife from the schedule after its premiere got the network its lowest ratings for a 10 p.m. time slot in 17 years.
Marshall Herskovitz and Bitsie Tulloch Talk Quarterlife
Quarterlife, the drama about a 20-something magazine editor who seeks freedom by documenting her life online, came together through a series of unlikely coincidences. The show — which is from Marshall Herskovitz and Ed Zwick, the team behind My So-Called Life— started its life as a rejected pilot for ABC. Years after that attempt, it surfaced online with a new focus, a new lead character (Dylan) and actress (Bitsie Tulloch, whom Herskovitz met at random in jury duty), and a new social network to support it.
Soapbox: Is Quarterlife a Synonym for Selling Out?
For most of my TV-watching life, I've defined myself as a fan of Marshall Herskovitz and Edward Zwick, the producing team behind Relativity, Once and Again, and, of course, My So-Called Life. I remember reading about their latest project, Quarterlife, several years ago, back when it was still an ABC pilot awkwardly titled 1/4life. I was bummed when it didn't make the network's schedule, and I was happy to hear the show was finally surfacing online.
TV Today: Quarterlife
Quarterlife, the Web series from My So-Called Life producers Marshall Herskovitz and Ed Zwick that premieres on MySpace TV today, is being hailed as the series that could help bring Web-only programming into its own. The show was originally written as a pilot for ABC, but when the network turned it down, they decided to take it to the Web — while sticking as close to network-caliber production as possible.
In interviews, the two have sounded almost evangelistic about their choice to leave traditional TV for the Internet; Herskovitz even wrote an op-ed for the LA Times about how the current television environment is poisonous to creativity.
"MSCL" Producers Go Online with New Series
What if Angela Chase were a 20-something video blogger? She might look a lot like Dylan, the main character of "Quarterlife," a new online TV series from "My So-Called Life" producers Marshall Herskovitz and Ed Zwick that focuses on the trials and tribulations of the quarterlife crisis generation. "A sad truth about my generation is that we were all geniuses in high school," Dylan says in one voiceover, "but apparently the people who deal with us never got our transcripts."
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