As savvy smartphone users, we’re pretty good at all-things mobile, whether it’s Googling on the go, catching up with friends, or making reservations on the train. So why not put those texting thumbs to good use? In response to the drought and famine in the Horn of Africa, USAID has teamed up with the Ad Council to help us support the humanitarian organizations and relief operations from the Read more

We are excited to share one of our fave stories from Prevention here on FitSugar! Only 12 percent of Americans can estimate the calories they eat in a day! Find out why we're so clueless and get easy ways to stop calorie confusion By Mara Betsch, Prevention You know what calories are, and you probably know that if you eat too many, you'll gain weight. But do you know how many are in your Read more

We're thrilled to present this smart Business Insider story here on Savvy! Celebrity chefs have made olive oil a $720 million business in the U.S., but a new book is blowing the lid off an industry that might be built in part on the backs of crooks. That's the argument Tom Mueller makes in Extra Virginity: The Sublime and Scandalous World of Olive Oil. “I was sitting in a dark bar with an Read more

We are pumped to share one of our favorite stories from Self here on FitSugar! It's the stuff of dreams for raunchy Saturday Night Live comedy writers, but the Shake Weight might be worth more than just a few laughs. In case you haven't heard of the Shake Weight, it is, according to its makers, the "revolutionary new way to shape and tone your arms, shoulders and chest." Basically, it's a Read more

We are pumped to share one of our fave stories from Self here on FitSugar! Between infomercial-style ads for Pajama Pants and Ab Rollers, perhaps you've seen advertisements for P90X DVDs.  Or maybe you have a friend who suddenly looked a bit more taut and toned, who casually referenced the muscle confusion-based fitness craze. The point is P90X is undeniably a major exercise movement.  Read more

For the first time, the Ad Council has produced a public service announcement for birth control. The council teamed up with the National Campaign to Prevent Teen and Unplanned Pregnancy to make a light-hearted ad that directs women to Bedsider.com, a site that lets you explore tons of birth control options. In the spot, a sunny French tune plays as couples confront awkward situations while Read more

At first glance, this home may not appear too futuristic or forward thinking, but looks can be deceiving. The GO Home in Belfast, ME, just won the 2011 Project of the Year award as part of the 2011 LEED for Homes Awards, awarded by the US Green Building Council. The GO Home is the first passive house certified home in Maine and only the 12th passive house in the entire United States. Passive Read more

Eva Mendes is literally following in the footsteps of Helena Christensen. Earlier this week, Reebok introduced Eva as the new face (and body) of its EasyTone ad campaign. In a joint press release, the actress said, "I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone — it gives me a little extra as I go about my daily activities." Learn more about Eva's Read more

Gail Simmons knows good food, and good skin, when she sees it. Simmons has made a name for herself as an elite food critic and host of Top Chef: Just Desserts. Now, she has joined the Eucerin Skin First Council, which raises awareness of skin care as an important aspect of overall health. I got the chance to speak with her about the connection between your eating and your skin, what foods can Read more