Will Reiser

POPSUGAR Entertainment

50/50's Seth Rogen and Will Reiser Talk About Their Real Friendship and "Amazing" Joseph Gordon-Levitt

50/50 star Seth Rogen and screenwriter Will Reiser sat down with us to talk about this week's comedy drama about a guy (Joseph Gordon-Levitt) who gets cancer at a young age.

50/50 star Seth Rogen and screenwriter Will Reiser sat down with us to talk about this week's comedy drama about a guy (Joseph Gordon-Levitt) who gets cancer at a young age. The two friends talked about how they came to make the film (Reiser based it on his own experience with cancer), whether they ever actually tried to pick up girls using Will's illness, and how impressed they were by Gordon-Levitt's performance. Watch now.

POPSUGAR Entertainment

Video: 50/50 Writer Will Reiser on Friendship With Seth and Translating His Own Real-Life Cancer Battle Into Comedy

50/50 writer Will Reiser had a particularly emotional time in Toronto for TIFF, since the heartwarming cancer comedy is also based on his real-life battle with the disease.

50/50 writer Will Reiser had a particularly emotional time in Toronto for TIFF, since the heartwarming cancer comedy is also based on his real-life battle with the disease. After receiving a standing ovation from the audience at the premiere, we sat down with Will to talk about what inspired him to translate his story to the big screen with the help of good friend Seth Rogen. Will also revealed the truth behind the complicated female characters in the film, especially his relationship with his mother. Check out our interview with Will and see 50/50 when it hits theaters Friday.

Toronto Film Festival

JGL, Seth, Anna, and Bryce's Cancer Comedy 50/50 Earns a Standing Ovation at TIFF

The ensemble cast of 50/50 had a busy Monday at the Toronto Film Festival.

The ensemble cast of 50/50 had a busy Monday at the Toronto Film Festival. Bryce Dallas Howard, Anna Kendrick, Seth Rogen, and Joseph Gordon-Levitt joined forces for an afternoon press conference followed by their red carpet premiere and afterparty, where they posed with director Jonathan Levine and screenwriter Will Reiser. Bryce, who also made her debut as a producer with Restless at TIFF last week, chose shades of blue for yesterday's photo opportunities. Over the weekend, Bryce also celebrated at a Kate Spade party, thrown in her honor, where she reunited with her cast mate from The Help, Jessica Chastain. Anna is coming from work on the set of End of Watch in California, and she was recently spotted cozying up to costar Jake Gyllenhaal, though she was on her own in Toronto. Joseph Gordon-Levitt and Seth Rogen play best friends in the film, which earned a standing ovation after its debut screening last night.

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