Did you know that G.I. Joe: The Rise of Cobra posted the highest opening for an August non-sequel on Friday? Well, now you know, and knowing is half the battle. Over the weekend, the movie grossed an estimated $56.2 million domestically, and, combined with overseas numbers, took in an estimated $100.3 million worldwide. As Variety points out, Paramount is having a stellar Summer this year: "Not only has the studio launched another franchise in G.I. Joe, it has reenergized the Star Trek franchise and continued successfully mining the Transformers property."
Julie and Julia also opened over the weekend and grossed just over $20 million, coming in second place. The animated guinea pigs in G-Force pulled in about half that but still came in at No. 3 at the box office. Harry Potter and the Half-Blood Prince followed closely behind at No. 4 while Judd Apatow's Funny People "fell a steep 65 percent" in its second week, rounding out the top five with an estimated $7.9 million.
Photo courtesy of Paramount Pictures
Here's a synopsis: "An elite military unit comprised of special operatives known as G.I. Joe, operating out of The Pit, takes on an evil organization led by a notorious arms dealer."
Are you excited to see this popcorn flick? Or, do you just not care?
One-sheet image courtesy of Paramount Pictures
I asked a guy friend of mine who admits he's a "total fanboy" what he thought of this new trailer for G.I. Joe: The Rise of Cobra. His reaction? Between his childhood love of G.I. Joe and Sienna Miller as The Baroness, "It's like the fulfillment of too many adolescent dreams, all in one."
Ha! I want adolescent dreams fulfilled, please. In the form of a Jem movie. But anyway.
The first real trailer for this action flick gives us a glimpse of yet another childhood toy turned Summer blockbuster heading to theaters soon. From what I can tell, there are some bad guys who want to explode stuff (starting with the Eiffel Tower) and some good guys with amazing gadgets. Check it out and tell me: Are you interested in watching this?
Photo courtesy of Paramount