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Yael Naim: Giving the MacBook Air Commercial Its Song

Singer to Watch: Who’s Singing That MacBook Commercial?


I have a serious weakness for a pretty, quirky folk song a la Regina Spektor. When done well, songs out of this genre can feel so light and ethereal that you want to sprout wings and fly — or, buy a new laptop.

That’s at least what the folks over at Apple are hoping French-born Israeli singer Yael Naïm's song "New Soul" will inspire you to do, as they've featured it in their new MacBook Air TV spot. Computer or no, the commercial might send you racing to iTunes to get this song and others from Naïm into your library ASAP.

"New Soul," from her self-titled album with songs in French, English, and Hebrew, is incredibly infectious, yet personal. The album has been popular in France since its release in the Fall of last year, and I suspect Apple may have just launched her crossover career. Remind anyone of Feist and the Nano?

To watch Naïm's video for the MacBook tune, and a beautiful live performance covering Britney’s Toxic (seriously!), read more.

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