After the newest Will Ferrell movie, Land of the Lost, had a disappointing opening weekend at the box office last week, many in the world of movie punditry have been debating what went wrong. On paper, the movie seems to have a lot going for it: a major Hollywood star in the main role and a reportedly $200 million budget.
So why did it bomb so spectacularly? Some are arguing that Will Ferrell fatigue has set in and Americans are just not that into the comedian's shtick anymore.
But there could be other factors. Vulture points out the poorly executed marketing campaign, including an early preview of the movie that had some seriously junky-looking CGI. I myself wonder who was meant to see this movie. Kids? But with a PG-13 rating it's apparently too mature for the littler ones and it appears a bit too "young" for tweens.
So, can the Land of the Lost failure be pinned on Will Ferrell fatigue? Or something else?
Photo courtesy of Universal Studios