Where Does Bruno Fall on Your Cringe-to-Pleasure Scale?

Over the weekend I got to talking with some friends about Sacha Baron Cohen's upcoming movie, Bruno, and I learned that a couple of them probably won't see the movie because they find it too uncomfortable. The cringe-worthy situations that Cohen puts himself in, as Bruno and previously as Borat, are what many folks find hysterically funny, but at the same time, they can make some people squirm in a most unpleasant way.
Where does Bruno fall for you? Is it more cringe-worthy in a bad way than it is funny? Or is all the cringing just part of the fun? Or maybe you don't cringe at all!
Photo courtesy of Universal Studios
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