The Weather Channel to Show Movies on Friday Nights

The Weather Channel to Show Movies: Brilliant or Baffling?

Pack your umbrella and your popcorn: 27-year-old cable network stalwart The Weather Channel is going to start showing movies on Friday nights.

The movies will be weather-themed or feature weather prominently, and the first is the George Clooney drama The Perfect Storm; others lined up include March of the Penguins, Deep Blue Sea and Misery. Of course, TWC won't leave you out in the cold — weather updates will show up on-screen while the movies are playing, so you'll still know when to actually expect the perfect storm (ba dum ching!).

While it's kind of a cute idea, I don't really know what the point is — to get the coveted Friday night viewers looking for a weather-inspired movie on TV? I guess it's not a terrible thing to stumble upon Clooney's face when all you were expecting was a weatherman telling you how cloudy it is in your neck of the woods. What do you make of this news?

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