Now that the final movie is out, Warner Brothers will have a tough time figuring out how to further monetize its Harry Potter empire, which currently includes paraphernalia, video games, and a theme park in Orlando. The franchise has been quite profitable for the firm so far, and the company has earned $1 billion in profits.
In an attempt to lengthen the life of these lucrative wizarding businesses, the firm is planning on rolling out theme parks around the world and possible more online ventures and video games.
It's kind of hard to imagine that the interest and fervor will die down, seeing as how Harry Potter has been such a phenomenon and the story has wormed its way into the hearts of millions. What do you think — how long will the Harry Potter brand last after the final movie?