It's not "Mad Men" but it's pretty darn close.
According to Variety, TNT is in the process of creating a "pilot of ad-world drama" titled "Truth in Advertising." The story will focus on "a powerful agency in contemporary Chicago. [Eric] McCormack will play Mason McGuire, an exec who is better at the corporate side of the biz but is unexpectedly promoted to creative director. [Tom] Cavanagh is cast as Conner, described as McGuire's more emotional and creative counterpart."
Product placement will play a big role.
I was wondering about this project which sounds suspiciously like it might be simply trying to ride on the successful coattails of AMC's "Mad Men," until I read that there will be "commercials-within-the-show." These will fit within the story but also "offer opportunities for a new kind of product placement." Greeeeat.
Well, at least Eric McCormack is back at work on the small screen!
Will Truman Eric McCormack! I can't wait to see him on TV again. And it will be interesting to see if Tom Cavanaugh can be seriously serious on a regular basis in this drama.