Starbucks to Give Away Free Music

For about a month this fall, Starbucks and Apple are teaming up to bring customers free music. Between October 2 and November 7, Starbucks customers can receive "Song of the Day" cards redeemable on iTunes for a complimentary song that has been selected by Starbucks Entertainment. According to Reuters, "Starbucks said it will give away 1.5 million downloads per day for a total of more than 50 million free songs. Customers will have until the end of the year to redeem the song on iTunes."


Also beginning October 2, many Starbucks cafes will provide free wi-fi access specifically for the iTunes store. So, theoretically you could purchase your coffee, grab your "Song of the Day" card, open up your laptop right there and download the music, all in one fell swoop. I think this could be pretty cool — especially if some lesser-known bands get the chance to have their songs included in the giveaway. What do you think about this? Will you be taking a "Song of the Day" card with your morning coffee come October? Also, do you think this will draw in customers who don't normally go to Starbucks?

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