SXSW

Celebrity Makeup

Ashley Benson Goes Brunette and Tries Out a Blue Smoky Eye

Ashley Benson, star of the upcoming Spring Breakers, had fans doing a double take at the film's premiere at the SXSW festival in Austin, TX.

Ashley Benson, star of the upcoming Spring Breakers, had fans doing a double take at the film's premiere at the SXSW festival in Austin, TX. The normally blond actress showed up sporting chocolate-hued locks, which she twisted into a messy topknot. Her new hair color paired gorgeously with her electric blue eye makeup, which brought out her azure eyes.

To create Ashley's captivating eye makeup, makeup artist Nico Guilis started by lining her lash line with MAC Eye Pencil in Black ($16). He then layered Nars Matte Eye Shadow in Outremer ($24) over the black for the pop of blue, finishing with Chanel Le Crayon Khôl in Black Jade ($28) in Ashley's water line. The effect was a watery-blue smoky eye that's right on point for Spring.

SXSW

Selena Gomez and the Spring Breakers Cast Heat Up SXSW

Selena Gomez met up with her Spring Breakers costars to premiere their new flick at SXSW yesterday.

Selena Gomez met up with her Spring Breakers costars to premiere their new flick at SXSW yesterday. She wore a bright Dolce & Gabbana ensemble as she posed for photos with costars Ashley Benson, Rachel Korine, and James Franco, and later attended a Q&A session about Spring Breakers. During the premiere, James talked about his violent, cornrow-wearing character in the film, noting that it was a "fun" character to play but he hated his hairstyle. He said, "The grills were cool. I hated the cornrows … if anybody had cornrows, you're in the club. We can get together and say, 'Aw, the itch; it's horrible.'"

After debuting their project, Selena attended an afterparty with stars like Chloë Sevigny, while Ashley and James, who were rumored to be dating back in October, cuddled up for photos.

Shopping

5 Ways to Style Your SXSW Look

Start-up hopefuls, film savvies, and indie artists galore have begun their descent upon Austin, TX, for the 26th annual South by Southwest (SXSW) festival.
What to Wear to SXSW 2013

Start-up hopefuls, film savvies, and indie artists galore have begun their descent upon Austin, TX, for the 26th annual South by Southwest (SXSW) festival. With a slightly rainy and overcast forecast to start, and temperatures nearing 80 degrees projected toward the end of the week, we think your suitcase should be packed with the season's must-have floral prints (think Keds x Madewell), along with more functional pieces like a rainproof crossbody bag and comfy flats. Keep clicking for even more styling inspiration — and let us know what you're packing.

Olivia Wilde Celebrates Burt Wonderstone With Steve Carell and Jim Carrey at SXSW

Steve Carell, Olivia Wilde, and Jim Carrey gathered in Austin, TX, last night for the world premiere of their new comedy The Incredible Burt Wonderstone.

Steve Carell, Olivia Wilde, and Jim Carrey gathered in Austin, TX, last night for the world premiere of their new comedy The Incredible Burt Wonderstone. The screening was the first to be held during the film section of the 2013 SXSW Music, Film + Interactive Festival in Texas. The red-carpet reunion for the trio came before they headed inside the city's Paramount Theatre for the screening and afterward a question-and-answer session. In the film, both Steve and Jim play magicians, and last night, Jim spoke about his interest in magic. He said, "I've always had this weird relationship with magic. I think it's fascinating and yet it annoys me because I can't figure it out." The movie is out on US theaters next Friday March 15 — make sure to check out the Incredible Burt Wonderstone trailer!

digital culture

Show (Group)Me the Money! The Texting App Helps Friends Split the Bill

Hassling friends to chip in on a surprise party or getting roommates to pay the utilities bill can be such a struggle.

Hassling friends to chip in on a surprise party or getting roommates to pay the utilities bill can be such a struggle. Stop splitting hairs with debtors by splitting the bill with group texting app GroupMe, which introduced an in-app money collection feature during this year's South by Southwest festival in Austin, TX.

GroupMe's payment platform is easy and fast, but what makes it different from other money-collecting methods is digital peer pressure: when someone chips in, everyone on the group text gets notified.

The texting app's latest update, version 4.1 for iPhone and Android (free), includes the new feature, called Split. Users can now attach a "split" to their texts, just as they would add a photo or location.

To create a split, GroupMe texters will need the update, but anyone can pay, even without the app. The purchaser inputs an amount to be paid per person or the total bill, and the app creates a custom link that can be accessed by anyone with an Internet connection and a credit card. Cards won't be charged until the purchaser is ready to collect the money, which will then be deposited into a bank account.

Convenience, of course, costs money: split contributors will pay four percent plus $1 per transaction. But in honor of SXSW, GroupMe is waiving the charge and offering Split transactions for free until the end of the festival, 11:59 p.m. CDT on March 12.

SXSW

Solange Knowles, Kat Graham, and More Rock SXSW Looks to Inspire Music Festival Style

Now that SXSW has wrapped, we can take a closer look at the boho-cool style to emerge from the plethora of showcases, blowout concerts, and interactive panels.

Now that SXSW has wrapped, we can take a closer look at the boho-cool style to emerge from the plethora of showcases, blowout concerts, and interactive panels. While Coachella may be known for its Indio heat-soaked, hippie-inspired fashion, and Bonnaroo is notorious for Woodstock-esque wares, Austin's week-long festival presents an interesting mix of freespirited prints and urban-chic pairings. This year, The Vampire Diaries Kat Graham and UK sensation Cher Lloyd donned '90s influenced pieces — think flannel, ripped up denim, and Madonna-esque crop tops, while Solange Knowles opted for a bright iteration of sleek colorblocking. Santigold kept it funky in striped jeans and a tuxedo blazer, Kreayshawn embraced her grungier Kurt Cobain side, and Kimbra played up the sweetness of a Peter Pan collar. To get inspired by the best SXSW looks, just keep clicking.

SXSW

Channing and Jonah Crack Up and Party at SXSW For 21 Jump Street

Channing Tatum and Jonah Hill took their 21 Jump Street to the SXSW festival in Austin yesterday.

Channing Tatum and Jonah Hill took their 21 Jump Street to the SXSW festival in Austin yesterday. The guys threw on their cop uniforms for an afternoon Q&A with their costars Rob Riggle and Dave Franco, and continued wearing the getups for a p.m. premiere and afterparty. Channing made the rounds with his wife Jenna Dewan. In our recent interview with the stars, Channing said he loves Jonah more than any other previous costar, except of course Jenna, who was his leading lady in Step Up. Reviews for 21 Jump Street so far are amazing, and we'll see if it's able to top reigning box office champ The Lorax this weekend.

SXSW

Download of the Day: GroupMe

Perhaps the biggest trend to come out of this year's SXSW Interactive: group messaging services.

Perhaps the biggest trend to come out of this year's SXSW Interactive: group messaging services. One such option, Beluga was recently snapped up by Facebook. Another, GroupMe, was the clear favorite during the Austin event.

GroupMe allows you to talk to multiple friends or contacts at once, share photos, or conference call across a group of people. You can even use the app to geo-locate yourself and share your location with friends. To get started, download the appropriate app or use the GroupMe website to enter your name and number. Then, enter names and numbers of friends or contacts — search using your phone's contacts, Twitter, or Facebook.

Download GroupMe free for iPhone, Android, and BlackBerry. It also works on any phone with text messaging capabilities.

POPSUGAR News

Video: Jake Gyllenhaal Has a Bad Bathroom Run-In at Star-Studded SXSW

Jake Gyllenhaal kicked off the South by Southwest interactive festival with the premiere of his new movie Source Code in LA on Friday night.

Jake Gyllenhaal kicked off the South by Southwest interactive festival with the premiere of his new movie Source Code in LA on Friday night. The actor chatted about the film and also teased a top-secret upcoming project (the new Bourne film, perhaps?), but an awkward run-in with a fan who tried to snap a picture of the star in the bathroom almost put a damper on the evening. Get the scoop on Jake's bad SXSW encounter!