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Promos With David Cook and Bikini Girl for American Idol Season Eight

Which Strategy Is Best for Selling American Idol?


The first promos for American Idol season eight have started to air, and it appears Fox is taking two pretty different tactics when it comes to marketing this season.

One promo features the most recent winner, David Cook, flashing back through his Idol journey, which seems to fit with the network's plan to make the show more emotional this year. The other features . . . a girl in a bikini.

Check out the two promos and let me know: Do you think Idol should play up the emotional strategy or the sexy strategy in selling this eighth season? Or should the producers try something else entirely?


Photo courtesy of Fox

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