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NBC Goes Eco for Green is Universal Week


Back in July, when NBC announced it would have a green-themed week of programming, I wondered aloud how many green plot lines there could really be. Well, NBC has released the details about how each of its shows will be integrating the theme from Nov. 4-10, and it seems the answer to my question is: a whole lot.

Some of the plot lines in this press release (warning before you click — it contains spoilers for upcoming episodes) sound pretty great. A few favorites:

  • On The Office, Michael will get excluded from a corporate wilderness retreat — and then go into the woods on his own to prove his mettle.
  • 30 Rock will poke fun at the whole concept, hatching a plot line with Jack creating a green mascot for GE. Al Gore will guest-star!
  • On Friday Night Lights, Tami's free-spirited sister will sweep into town, urging the Taylors to make a ton of changes in their lives, including going green.
  • On The Biggest Loser, the contestants will compete a recycling-themed challenge and exercise without electricity-hogging machines.

A few of the others seem like they had to work a little harder to get that green message in. To see a few of those, read more

  • On Chuck, Chuck will return to Stanford on a weekend when the university just so happens to be hosting its annual Green Festival.
  • On Journeyman, Dan will travel back in time to educate a cab driver on the wonders of recycling.
  • On Heroes, West will help Claire's family with some energy-saving household repairs. (Seriously!)

Overall, though, I'm getting the sense — at least from these written descriptions — that NBC managed to get green plots into most of its shows pretty seamlessly. What do you think? Is it cool that NBC is raising awareness of green issues — or will this be overkill?

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