NBC's Even Remaking Its Chimes

NBC's Even Remaking Its Chimes


From Knight Rider to The Partridge Family, NBC under entertainment president Ben Silverman has been a remake-happy network. So is it any wonder that NBC's signature chime sound (you know, the "boooo-beeeee-boooooh" that plays alongside the peacock logo) is also getting a reinvention?

The B-52s, The Flaming Lips, and B.B. King are among the musicians redoing the signature tones (apparently it's the notes G-E-C) as part of a new ad campaign. The eight-second spots will air at the top and bottom of every hour.

This music player has some snippets of what the new tones will sound like, plus a mini-interview with the B-52s talking about how funny it was to receive a call about doing the campaign. Even better is this Entertainment Weekly video from the promo shoot that has Flaming Lips frontman Wayne Coyne saying there was no way he could turn down an opportunity to do something this bizarre.

The promos should start airing around Thanksgiving, and while they might be doomed like so many other NBC remakes these days, I still can't help but think it's sort of clever. What's your take?

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