Coldplay says its upcoming album, Viva La Vida, is taking the band in a new direction. But judging by this video, Coldplay may just be realizing its destiny as the more indie-rock and (refreshingly) less earnest equivalent to U2. I mean that in the best possibly way, because I have a serious Coldplay weakness, and I appreciate that the band takes itself seriously but not too seriously. This '70s-inspired, military-outfitted video for "Violet Hill" — full of faded architecture and landscape porn — could easily be pretentious in another band's hands. But Chris Martin (looking good, I must say) and Co. add enough cheekiness to make it endearing. To watch, read more
What do you think? Will you get the new album when it comes out in June?