In the image, Bella stands at the center between Jacob and Edward on either side, setting up the crux of the third book: Bella's choice between the guys (and whether she wants to remain human or turn into a vampire). The tagline only drives this point home, saying, "It all begins . . . with a choice." Dun, dun, dun!
It's a very simple one-sheet, but it still gets me excited for the film's release. What do you think of the poster?
Image courtesy of Summit Entertainment