The Transformers movie clearly turned out to be massively successful for the Hasbro toy company, and talk of a sequel swiftly followed the first movie's release. Then a G.I. Joe movie went into development, followed by a deal with Universal to make at least four movies based on Hasbro products, including Ouija, Candyland and Battleship, among others.
Not to be outdone, rival toy company Mattel got to work on a live-action "300-style" He-Man movie (with rumors of Brad Pitt taking the main role) and now there are a few more toy-inspired projects on the way. Apparently the company hopes to make an action film based on Hot Wheels, and at long last, Barbie will get her very own live-action feature film (though, as we all know, it's not exactly easy to find real women with the Barbie doll's measurements, or those who walk only on their tiptoes).
Obviously these projects are done with the intention of selling more toys, but do you think there's anything cool or interesting about them? And what kind of character will Barbie be?