Love It or Leave It: Dove's Fresh Takes, Starring Alicia Keys

April 1, 2008

I often like and admire Dove's campaigns, with their body-affirming messages and "love yourself" themes. I also fully support most anything that features women helping out other women, encouraging us to be good to each other rather than cut each other down.

Thus, theoretically, I'm all for the Fresh Takes micro-series that Dove is doing in collaboration with MTV. Airing both online and during episodes of The Hills, the Fresh Takes series follows three 20-something BFFs (one of whom is played by Alicia Keys) who try to soothe each others' insecurities about dating and body image, among other things. But while I'm kind of loving Jessalyn Wanlim as the energetic Lizzie, these episodes (microsodes?) just feel stilted and trite to me.

What do you think about the Fresh Takes micro-series? Have you watched it on TV? Is it kind of fun and girly? Or just silly? Check out the preview below, and you watch the two episodes that have aired so far on the Dove Go Fresh site.

26 Comments

BossLadyJ 5 years 1 week

I really like Alicia Keys but I felt that her performance wasn't as good as it was when she was in the movie Smokin' Aces. I felt this show was too corny.

juliegal 5 years 7 weeks

ugh so ANNOYING...but... the one w/ the girl on the date alicia is wearing a fuchsia dress/top fr. french connection that i have too it's cute! :-) so that was a tad bit redeeming about these horrible, annoying ad's !!!!

PRPLskwrl 5 years 7 weeks

AWFUL AWFUL AWFUL

wmnslibr 5 years 7 weeks

the acting seems like one long tampon commercial

JJMarie 5 years 7 weeks

They're kinda lame, but I prefer them to regular commercials.

k_izzle 5 years 7 weeks

Sooo bad.

ur_momm 5 years 7 weeks

I like the "my mom is on facebook" thing. haha

laneylaney 5 years 7 weeks

but not as bad as the American Eagle It's A Mall World.

laneylaney 5 years 7 weeks

terrible writing and acting!

amers230 5 years 7 weeks

the acting's so bad i can't stand them lol. the concept behind it is kind of cool but for me it's unwatchable

californiagirlx7 5 years 7 weeks

Ugh so annoying. But not as bad as the Aerie girls commercials that aired during Gilmore Girls.

jadenirvana 5 years 7 weeks

I thought they were cute and a positive message, so I support. Also my expectations were extremely low.

juicylove 5 years 7 weeks

ugh, SO dumb! the first time i saw this i thought it was a joke. alicia keys should never try to act again.

Renees3 5 years 7 weeks

It's okay, cute, does't seem super substantial but that's ok

lizlee89 5 years 7 weeks

I actually like it! I think it's cute and girly and, even though it is kind of dumb, it's my guilty pleasure. I really can't stand the blond though - she's a terrible actress! Not that Alicia Keys is GREAT, but she's actually better than the other and she's charming as hell. I really like Lizzie too...

Phasekitty 5 years 7 weeks

They look pretty lame to me. And why would they cast three uberskinny girls in a campaign that hinges on accepting your self image? Seems a little off the mark to me...

brittanybe 5 years 7 weeks

This is unbelievably condescending.

supertramp 5 years 7 weeks

That thing is so annoying. I can't stand it.

tlsgirl 5 years 7 weeks

I agree licia - better than I thought they'd be. They sneak in the totally obvious "it's what on the inside that counts" comments every once in a while, but I was entertained enough to sit through two. And Lizzie really is quite adorable.