I often like and admire Dove's campaigns, with their body-affirming messages and "love yourself" themes. I also fully support most anything that features women helping out other women, encouraging us to be good to each other rather than cut each other down.
Thus, theoretically, I'm all for the Fresh Takes micro-series that Dove is doing in collaboration with MTV. Airing both online and during episodes of The Hills, the Fresh Takes series follows three 20-something BFFs (one of whom is played by Alicia Keys) who try to soothe each others' insecurities about dating and body image, among other things. But while I'm kind of loving Jessalyn Wanlim as the energetic Lizzie, these episodes (microsodes?) just feel stilted and trite to me.
What do you think about the Fresh Takes micro-series? Have you watched it on TV? Is it kind of fun and girly? Or just silly? Check out the preview below, and you watch the two episodes that have aired so far on the Dove Go Fresh site.