As if there was any doubt, the trailer for The Help makes it clear that the film is a bona fide chick flick. Set in 1960s Mississippi, Emma Stone stars as Skeeter, a recent college grad who returns home and takes a job working for a newspaper. When she's asked to choose a topic that "disturbs her", she asks to interview her friend's housekeeper, Aibileen (Viola Davis). The more Skeeter learns about the life of the hired help, the bigger her project becomes. Meanwhile, she clashes with her friend Hilly (Bryce Dallas Howard), who has a very different view of how housekeepers should be treated.
The film tackles issues of class and racial segregation, but is delivered in a frothy, purple-and-yellow package. I was expecting more from the trailer considering the novel's popularity, though perhaps this is a case where the preview doesn't do justice to the finished product. At the very least, it's fun to see all the '60s-style costumes and sets. See for yourself and tell us what you think when you read more.