Fun or Fail: Movie Theater Seats That Move You

I spotted this post today about movie theater seats that will "enhance" the movie-watching experience by shaking the viewer in correlation to the action onscreen. Apparently, it's a "motion-generating system called D-Box Motion Code, which will accompany films by shaking theater seats." The upcoming Fast and Furious movie will be the first to have these shaky seats.
What do you think of seats that actually make you feel like you're zooming around in a fast car or . . . experiencing an earthquake, or something? Is this a fun idea? Or full of fail?
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