Cashmere Mafia Is Back Tonight — But Will Viewers Follow?



Cashmere Mafia is back tonight for its proper premiere — apparently ABC would prefer to call the episode that aired on Sunday a sneak preview. But is anyone going to be watching? I didn't expect the highly anticipated series to be struggling in the ratings already, but the news after Sunday's episode wasn't good. The show drew about 10.7 million viewers, which might not be so bad if A) it hadn't lost almost half of the audience that tuned in for Desperate Housewives right before it, and B) 2 million people hadn't switched the show off at the halfway point.

Though lots of you weren't really digging the show on first watch, most of you were either instantly hooked or charitably willing to give the show a second chance. Having seen tonight's second episode, I will say I liked it better than the first — though it still didn't come close to my high expectations. I'm not ready to tune out Cashmere just yet, but I am a little bit afraid for its future — after all, if it couldn't do well with a huge episode of Desperate Housewives as its lead-in, how will it perform when its only support comes from Wife Swap and Supernanny?

Are you still game? You can watch a scene from tonight's episode if you read more.

Photo copyright 2008 ABC, Inc.

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