In honor of October being Breast Cancer Awareness Month, I'll be featuring people and products from pop culture that have to do with the disease — those who have beaten it, been touched by it, or are working toward finding a cure.

Today, the spotlight is on Lifetime Television, which has launched its 13th annual "Stop Breast Cancer for Life" campaign [1] this month. The network has recruited several stars to record public service announcements about breast cancer awareness that will air throughout this month; Whoopi Goldberg, Reba McEntire, Fran Drescher, Daisy Fuentes and several NFL players are just a few of the stars involved.

The network also recruited R&B singer Mya — who became active in the breast cancer awareness community after her mother was diagnosed with the disease [2] in 1998 — to record a special theme song [3] for this year's campaign. The song, "My Bra," is based around the idea that we can be supportive, uplifting presences — er, "bras" — in each other's lives. The song will be featured in a new Lifetime movie, Matters of Life and Dating [4], starring Ricki Lake, who also has talked about the ways breast cancer has affected her. [5]

Kudos to Lifetime for all the ways they're working to raise awareness. To watch a preview for Matters of Life and Dating featuring the Mya song, just