In honor of October being Breast Cancer Awareness Month, I'll be featuring people and products from pop culture that have to do with the disease — those who have beaten it, been touched by it, or are working toward finding a cure.

Today, the spotlight is on Lifetime Television, which has launched its 13th annual "Stop Breast Cancer for Life" campaign this month. The network has recruited several stars to record public service announcements about breast cancer awareness that will air throughout this month; Whoopi Goldberg, Reba McEntire, Fran Drescher, Daisy Fuentes and several NFL players are just a few of the stars involved.

The network also recruited R&B singer Mya — who became active in the breast cancer awareness community after her mother was diagnosed with the disease in 1998 — to record a special theme song for this year's campaign. The song, "My Bra," is based around the idea that we can be supportive, uplifting presences — er, "bras" — in each other's lives. The song will be featured in a new Lifetime movie, Matters of Life and Dating, starring Ricki Lake, who also has talked about the ways breast cancer has affected her.

Kudos to Lifetime for all the ways they're working to raise awareness. To watch a preview for Matters of Life and Dating featuring the Mya song, just read more