And somehow, this seems fitting.
In the first deal between Will Ferrell and Adam McKay's company Gary Sanchez Productions and Paramount Vantage, Jeremy Piven will play a used-car liquidator [1] in a "high-concept comedy" titled The Goods: The Don Ready Story.

More details.
According to Reuters, "Piven will play a character who's hired to save a struggling car dealership during a Fourth of July weekend sale."

Good call, folks.
After seeing him play a sleazeball in Smokin' Aces [1], and considering how convincing he is on "Entourage," it seems right that Piven stick to these desperate or depraved characters. Hopefully with his skills and the influence of the Ferrell-McKay duo The Don Ready Story will be a super success.

Source [2]