Here's a little something to chew on as you roll into the weekend: A Now-style compilation CD of indie tunes is hitting stores this month. The track list includes songs from Sonic Youth, Neko Case, Deerhoof, Clap Your Hands Say Yeah, The Hold Steady and others.
A couple things about this strike me as funny. For one, a whole bunch of the songs are from 2006, which I'm pretty sure means they're not "next." And second, who exactly is supposed to be buying this? I can't imagine any self-respecting fan of the included artists deigning to buy the compilation, and I'm not sure your average Target shopper would pick this up, think, "Hmm, I've always wondered what this 'indie music' is all about!" and toss it into the cart. What's your take?














Hmmm... I can't decide how I feel about this. I agree with everything you've said, Buzz, but I guess if it gets the artists more exposure that they want, good for them. But I find that most indie fans prefer full albums to compilations.
For example, the people I know who like Top 40 music buy individual songs from iTunes (usually the singles), while the indie fans devour whole albums. So I doubt a mass-market indie comp will be that successful. But then again, what do I know?
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