A little while ago I received in the mail this seemingly cute little colorful box from an unfamiliar sender. Turns out it contains two buttons which, should I decide to cross over into my "Other Mother"'s world, would have to replace my real eyes. Creepy! Included in the package is also a typed-up note from my "Other Mother," explaining that she's made this box by hand, just like she hand-made a whole world for Coraline, the lead character in the freaky stop-motion movie Coraline which opens next Friday. Anyone who's ever wished for a better life has an Other Mother who will provide a lovely, perfect life — as long as you promise to stay with her forever.
It's a pretty neat gimmick, I gotta say. The stop-motion movie includes all kinds of amazing, miniature handmade things and having seen the film it's truly a breathtaking experience to watch it — particularly in 3-D. It's also creepy and sometimes downright frightening, so receiving this real-life little box from my "Other Mother" is appropriately spooky.
Apparently 50 different handmade Coraline packages were sent out to a bunch of bloggers and you can see a whole rundown of different mysterious-looking Coraline boxes here. Below you can peruse the photos of my particular gift from my Other Mother. Are you creeped out? Because I am.
Elle Macpherson
When I look at the buttons, the spool and the needle "face," yes, indeed, I am creeped out! I'll keep the mother I have any day!
1I am excited for this movie! I wish I'd gotten a package like you, Buzz!
2Those are so cool ! I cant wait to see this movie.
3I love when they sound out stuff like this. Super cute! I'm not sure if I'll go see it though. A regular movie after 6 is $9.50 and 3D is like $15/person sooo it probably won't happen.
4I think it's neat...I can't wait to see Coraline! My sister and I have a date to see it together next week!
5That's pretty cool, and would definitely get me excited for the movie. I don't know that I'll see it in theaters though, since I'm not sure that any of my friends want to see it.
6Such a cute promotion!
7It's been such a long wait for the Coraline movie! Once again, Neil Gaiman is an effing genius!
8horrible. if it wasn't a movie promotion you'd have called the police. what kind of a children's movie is this?
9Animation is finally looking badass. I also saw another trailer that I think looks INCREDIBLE 9themovie.com
10That is soooo cool!!!!!! I also really wanna see this movie.
11I would freak if I got something like this in the mail!
But is a really interesting
idea and very savvy marketing.
12Admittedly it's slightly creepy, but oh so awesome! I can't wait for this movie
13Oh my word. That movie looks creepy and pretentious and subtly preachy. You can count me out.
14C R E E P Y !!!!
15So creepy! Dude I wouldn't have opened it, would have thought there was some anthrax in there for sure!
16Love Coraline! Can't wait to see it. I love 3D movies!
17That's super clever of them!! Super cool that they were all unique.
18That's so awesome that you got one too! I love all the Coraline boxes. The Coraline staff's incredibly creative.
19? I don't see the big deal about it.
20Nope don't want to go near this one at all........
21Yesterday, my roommate found a skeleton key sitting on our gate. She was all excited, thinking we had a fun mystery on our hands. I turned it over and it said Coraline.com on the other side, which disappointed my roommate and intrigued me....It's a kind of random, but intriguing way to market the movie!
22Very cool gimmick. And creepy too!
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