First he starred in Kevin Smith's Zack and Miri Make a Porno [1] as a twentysomething guy who ventures into the world of amateur pornography, and now Seth Rogen is bringing a very similar story to Showtime [2] in a TV series. Variety awesomely calls it a "porno-based comedy," and Rogen will produce the show with his writing/producing partner Evan Goldberg (Rogen and Goldberg wrote Superbad [3] together, hence the "Seth" and "Evan" characters).

The Showtime series will follow "three twentysomethings who learn about life and love while running a pornography shop."

I really liked Zack and Miri Make a Porno, though I'm curious to see if this kind of storyline is sustainable for a TV show. There's no mention of Rogen starring in the show, so hopefully they can find someone who is equally lovable. Do you think a show like this could work?

Photo courtesy of The Weinstein Company [4]