
The Associated Press recently investigated the phenomenon of widespread hatred for Toyota's "Saved by Zero" ad campaign. The ad — which appears to play almost constantly during NFL games, among other things — has drawn the ire of viewers (currently, there are 10 Facebook groups opposing it, the largest of which has 2,500 members). I'm definitely among those who have gotten annoyed with the (admittedly catchy) jingle.
On the other hand, I honestly cannot get enough of the Brooke Shields ads for the Volkswagen Routan that feature Shields warning people about the "Routan baby boom." I've actually stopped forwarding through an ad break just to watch one, and I just devoted four minutes of my own time to watch this extended mockumentary.
Tell me: What ads are you loving and hating right now?

















Missoni
Bloch
Michael Stars
I like the Brooke Shields VW ads too.
I also hate the Toyota ads but my most hated commercial right now is the one for Friendly's where the kids and the soccer mom are singing in the minivan. It makes me want to stick hot pokers into my ears.
1Here is the Friendly's commercial.
2http://www.youtube.com/watch?v=6Ej31JKNJyQ
I hate hate hate any ad for 1-800-Safe-Auto. It gives me the same hot poker reaction that Whiplash has to the Friendly's commercial.
3YESSSSSS!
Thank you! I hate the freaking saved by 0 song!
I have no idea how that is a jingle. Its hardly a song and yet they used it to advertise. Who made that? How did they not get fired? How is that a commercial? What does it even MEAN!!!!!!!!! Ahhh!
4My man despises the Brooke Shields commercials (and always mentions that EVERY time one comes on!)
The "Saved By Zero" ads just make me start singing the whole song in my head instead of stoppping where the commercial does. The Fixx must be making lots of money off of these. At least they're being recognized again, they're an awesome band.
5Also, ads that feature talking babies really freak me the heck out.
6I like Brooke Shields but haaaaaaaate the baby boom ads!
Also, I watch a lot of football, and Bud Light's stupid "drinkability" ads come up every single commercial break. Lamest ad campaign ever ... well, OK, second-lamest to Microsoft's Bill Gates/Jerry Seinfeld debaucle.
Two ads I will actually stop my TiVo to watch:
7- Apple ("I'm a Mac"): It seems like these have been around forever, but they never get old.
- Free Credit Report: I don't know who writes those little ditties, but they're darn catchy, and their spokesdude is cute as a button.
I like the FreeCreditReport.com commercials.
8Oh, YES, I hate talking babies.
And I agree about the 1-800-SafeAuto ads.
And I'm not sure if these are just local ads in my area, or if they're national, but I hate the Empire Today Jingle.
9http://www.youtube.com/watch?v=Ng24IcuB-e4
i agree with 356UIK, "Saaaaaaaved byyyyyy zeeeeeerooooooooo" no idea what it's for, but it gets SO stuck in my head when i hear it! gets stuck in the boyfriend's head too, which sucks for me because even he is singing it! blarg!
gotta say though, i still love the song from the mercenaries II ad. i was so glad when it got posted on whichever sugar stream, allowing me to rewatch it over and over again for like a week.
10I can't stand the Brooke Shields ads right now - they're the only ones that make me flip the channel.
11oh, it probably woulda helped if i read the write-up and not just the title and comments. whoops! damn you, toyota!
12The Freecreditreport.com commercials are extremely good advertising. They are so catchy. I read in an article that the guy is actually French Canadian and his singing has to be dubbed because he doesn't speak English very well.
I also love those Clorox commercials with the kids in the bathroom. One is of a boy that imagines he's a pirate and is riding a horse across a field as ships are floating in the sky. It is so beautiful.
13Yes, but shouldnt it be screwed by zero, because isnt zero apr a bad thing as far as credit goes!? It should either be screwed, or effed by 0.
Def not saved.
14said8me, I'd forgotten all about Mercenaries II! I LOVED that ad ... although my coworkers got a little creeped out hearing me sing "Until I get my VEN-geance I will never END this MAY-hem..."
Here's the link:
15http://www.youtube.com/watch?v=NcJyCdbC08c
The Brooke ads are so cute and funny.
"Please, don't be like Kathy." lol
The 2 ads I absolutely can not stand are the whole Glade campaign commercials-
Where she has the cookies sitting on the counter, her friends wallk in, mention the smell, she says its cause she just baked cookies. At which point the cookie lifts its head and says "no, its this Glade candle." AT WHICH POINT, SHE PICKS UP SAID COOKIE and BITES ITS HEAD OFF, at which point, the cookie screams. Then she looks at her friends who are looking at her like shes crazy. WTF!? Oh yah, I want a Glade candle now.
Then the taco bell commercial where the 4 guys are at a fancy dinner and the guy has ordered Taco Bell through the window in the restaurant. I literally have to change the channel because that whole concept is so freaking stupid, my brain hurts. Dumb.
16Ooh, yes, Brian. That Taco Bell commercial pisses me off too.
17Yay! I'm not the only person who hates those Save by Zero commercials. I was just thinking that yesterday as I was changing the channel during the commercial. I also hate the High Fructose corn syrup is just like sugar and you can have it in moderation (regardless of that fact that it's in too many things). I could list quite a lot of commercials I hate. Commercials I like are harder to think of. Recently though I like the AT&T commercial with the Dinosaur at the party. "Yay Memories!"
18Can not stand Brooke Shields, SAved by Zero and the damn 5 Dollar footlong commercials. They are all so damn annoying.
19Taco Bell is up there too.
I do miss the Mercenaries commercial though..it was so catchy and made me really wanna play the game. Im glad I found the mp3
356UIK? It's 0% financing, not a credit score.
The funniest part about all these posts is that every ad mentioned, especially the disliked ones, are ads you remember. Isn't that the point of advertising?
20I love the brooke shields vw commercials! she is so cute - "what's your name? please, don't be like becky."
I also love the commercial for whatever phone company it is with the rollover minutes - I used to laugh OUT LOUD every time when the dad says "isn't your sister lactose intolerant?" and the boys laugh, and the mom shakes her finger at them. the new one is funny too - "why does he get all the new minutes?"
and, to make this post longer, I HATE those glade ads with that ridiculous woman trying to pass off all her glade candles and sh*t as some expensive french boutique ... omg her acting is so over the top it makes me want to scream.
21I cant tolerate:
Nasonex ad with talking "i am the sexy" Bee.
The subway "five dollar footloooooong" commercial.although thank god I dont have to look at Jared and his big fat pants anymore
the ad where the lady is saying "remember that song Time in a Bottle" well this is what this medication will give you. Its as if they tried to get Croces song, but couldnt buy it? so they just resort to saying its name......
22OMG CaterpillarGirl you are SO RIGHT! I hate that time in a bottle ad.
Also with the others on the Toyota one. So. Freaking. Obnoxious. And whoever said the Empire Today thing. They have an annoying jingle too.
Hilarious: Brooke Shields and YES! the AT&T rollover minutes. That mom is AWESOME. "Are these new or old?! What? I didn't hear you, what did you say?!"
And I actually kind of miss the Dunkin commercials "Doin things is what I like to do!"
23I don't exactly know what "saved by zero" means and I'm glad to know I'm not the only one who finds those commercials annoying.
24Well in the video for that single back in 83 (the Fixx sings it) this is what happens.
Cy Curnin plays a painter who draws the artwork from Reach the Beach. He is stranded at a flat, and he reminisces about his childhood.
There is a scene that features Curnin painting his naked torso with white and red acrylic paint tubes.
STILL have no idea what that means!
25Oh, I just remembered. I hate that Time In A Bottle commercial too. I don't even know that song. Now I never want to. I think hearing that question actually makes my level of stress immediately go up.
26Can't stand the Toyota 'Saved By 0' commercial. I cringe every time it comes on.
27Love, love, love the Sonic commericals! lol
The stupid ones for Alltel with Chad and the 4 guys from the other companies. They are soooo old. Move on to a new concept!
28http://www.youtube.com/watch?v=Q77w8uXwwFo
29I HATE those Toyota commercials! I thought I was the only one who it really bothered, glad to see I'm not alone. That's horrible to hear they are staying on air another month, I don't even watch football games or the sports programming they are flooding with this commercial, and I still hear it all the time every day.
I do like the swiffer (i think) commercials, where the old mops and brooms show up and the "baby come back!" music plays. They play them a little too much, but they are sort of funny.
30Mahahaa - one of the Sonic commercials: http://www.youtube.com/watch?v=hjHoxSKqE0M&feature=related
31I like most of the AT&T commercials. My favorite one was with the dude who missed out on getting Motorhead tickets.
32http://www.youtube.com/watch?v=lZY3zKl3px8
Ohhh the best commericals are the ones with the stain that talks over the guy everytime he opens his mouth in an interview. I think it is an advert for a stain stick or something, but I love that stain!!
33stupid cp+b, get off this horrible ad campaign train that you're stuck on. I can't wait until vw's contract is up with them and they can move onto a much better and innovative ad agency. *shakes fist at crappy brooke sheilds commercials!
34I hate Sonic commercials, but only because there's no Sonic anywhere near me. Seeing the commercials just rubs it in my face that I cant get Sonic...assholes.
I hate the cash for gold commercials. They always have some creepy old lady talking about the money they got for there "scrap gold." It just creeps me out. (hahaha, the commercial just came on)
I like the Freecreditreport.com ones. They're just so catchy.
I really like the Macy's commercial where it shows clips from old and new TV shows talking about Macys. I dont particularly like Macys but the commercial is really sweet.
35i just LOVE saying routan boom so i think that it's one of my favorite commercials, and if you think about it - the new creditreport.com commercials are really funny with the rapping. that's a new interpretation and it like it.
i work in advertising though - so there are a lot of times that i'll do my best to AVOID watching commercials.
36I think Crispin Porter's VW ads are decently funny. The Routan Boom commercial makes me laugh, but at the same time I want to scream. I've seen better work.
And let me just say that I LOATHE the freecreditreport.com commercials. Anytime I hear that stupid guy start singing I HAVE to mute my TV or change the channel. I can't stand it.
37I like the Mac/PC commercials. I HATE the Brooke Shields commercial. And this may be a local ad, but I hate the sexist Vonage commercial where the man says he is getting it as an anniversary gift for his wife, because she likes to talk on the phone all the time, and since he pays the bill he gains too.
38I agree brandiesel - those glade commercials are so annoying! I hate the one where she tries to say that the Glade is a candle from France and her friend sees the label sticking to her butt. Drives me nuts every time!
Also, almost all Taco Bell ads annoy me, more the radio than TV ads, but they don't have me wanting to think outside the bun.
39I can't stand the Ped Egg foot file commercials. I have to change the channel so I don't barf.
40You are soooo right Alison L! I mean, do they really need to show the nasty, crusty feet and the foot shavings? Gross!
41tlsgirl! and then they all laugh so annoyingly at her! yah I hate that one also! lol
My favorite commercial right now and has been since it came out is the Skittles commercial where the older guy turns whatever he touches into skittles! I think thats AMAZING!
42I hate the McDonald's ad when the guy goes to his girlfriend's workplace and she takes his lunch. It plays every ad break!!!
43I, too, LOVE those FreeCreditReport.com commercials.
44The VW commercials don't really bother me,I think it's cute. But the saved by zero ads make me MAD! I don't know if I'm missing something, like I should be recognizing the song "Saved by Zero" but I don't and it's freaking annoying. It's on every 4th ad on football nights, I can't stand it.
45I'm generally tired of all drug prescription ads. I do love the credit report commericals with the 3 guys singing, funny.
If you live in the DC area, there are cashpoint ads. "Get the cash you need in a flash at cash point!" they are re-dic-u-lous. It's like, bring in your car title and get CA$H, like there aren't any consequences later, like they now own your car if you don't pay them!
Greatscott200, you must be a young one! The song was originally done by The Fixx (I know someone else referenced the video earlier.) They were/are a great band, actually. Do you know "Red Skies", "One Thing Leads to Another", "Stand or Fall"?
46I love love love the "isn't your sister lactose intolerant?" So funny!
A few years ago there was a Skittles commercial with a rabbit that was singing like "ahhh yuuuuhhhaaa!!!" Hilarious. (http://www.youtube.com/watch?v=7HEF49nMsM8)
And there was a Starburst one with some crazy elf man going "berries and cream! berries and cream!" and dancing around. http://www.youtube.com/watch?v=wYX_zhlTDr8&feature=related
Oh! and I love those California cheese cow commercials. So cute!
47i used to hate the dashers commercial. i havent seen it in a long time though... which is good.
i like the att commercials. and the new guitar hero ones.
48i love the swiffer commercial where the doorbell rings and its flowers from her old mop "baby come back, u can blame it all on me" LOOOL i love it
and i HATE the ...well i've got time in a bottle, with her stupid fake laugh every two seconds blekh
49I HATE the Brook Shields commercials.
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