From Knight Rider to The Partridge Family, NBC under entertainment president Ben Silverman has been a remake-happy network. So is it any wonder that NBC's signature chime sound (you know, the "boooo-beeeee-boooooh" that plays alongside the peacock logo) is also getting a reinvention?
The B-52s, The Flaming Lips, and B.B. King are among the musicians redoing the signature tones (apparently it's the notes G-E-C) as part of a new ad campaign. The eight-second spots will air at the top and bottom of every hour.
This music player has some snippets of what the new tones will sound like, plus a mini-interview with the B-52s talking about how funny it was to receive a call about doing the campaign. Even better is this Entertainment Weekly video from the promo shoot that has Flaming Lips frontman Wayne Coyne saying there was no way he could turn down an opportunity to do something this bizarre.
The promos should start airing around Thanksgiving, and while they might be doomed like so many other NBC remakes these days, I still can't help but think it's sort of clever. What's your take?
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i think that it's nice - it's cool to have things redone every so often and if it's in time for the holidays then what's better than that right? i hope that people become more interested in things like that with the new idea.
1We need to fix...THE CHIME!! Programing, shomograming...
2lol @ Soapboxer -- so frakkin' true!
Nevermind the diminishing creative quality of NBC's most successful show. Hiro can just travel back in time and fix it.
Aside from the fact that this is probably nothing more than money wasted for NBC and will do little to nothing to bring in new viewers, it is pretty interesting and something I look forward to hearing.
Kudos to Ben Silverman for greenlighting this idea. But this doesn't mean I'm going to start watching Kath & Kim.
3This is soooo.....random. Sounds interesting though.
4G-E-C.....that stands for General Electric Company, who used to own all of NBC. Now they own 80%.
5Ok. I did not read that whole thing, but I feel the need to say this. I think that all those big time tv producer are running out of tv shows to air so they are just adding all the shows that I used to watch from when I was a little girl and coming out with all these reality based shows. I really do not even watch tv because it is that bad and the only tv shows that I watch is the Tudors and Gossip Girl.
6I love the beatbox remake Greg Grunberg and Masi Oka did before Heroes last night.
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