I'll admit that I can be susceptible to the appeal of a red-band trailer (a trailer made for mature audiences, often including profanity or racy content) when it comes to certain movies. For instance, when I saw that Kevin Smith's upcoming comedy Zack and Miri Make a Porno had a red-band trailer, I was super excited. It's not so much about shock value as it is the chance to see what this movie, in all its raunchy Smith glory, is truly going to be like.
But not all of these trailers have that effect on me. I haven't been rushing to watch the red-band trailer for the little indie flick Good Dick, for example.
I think the first red-band trailer I was interested in was for Superbad last year. Nowadays it's becoming an increasingly popular tactic, as marketers look to generate buzz with a little online provocation. Do you find that the appeal of a movie goes up with these trailers?
Somewhere
Church
Marks and Spencer
i'm totally excited for zack and miri.. i'm a huge kevin smith fan, hence my sn.. chasing amy, chasing jamie, get it? lol.
1I don't know about the trailors, but I just hope that this Kevin Smith movie is good. He hasn't made a good movie since Dogma and that was woah long ago.
2I didn't even know there was such a thing as red band trailers!
3I do want to see Zack and Miri though. Kevin Smith movies are usually quite fun.
i think that it's human nature to be lured into things that we think are bit more taboo than normal, and well this is a great way to market something even if it's not nearly as racy and you'd expect.
4It should be a must for certain movies you know are going to be tamed for general viewing. I saw a trailer for Choke on youtube and it while it looked good, the redband just made it look like it would be worth watching. Im sure the same for Zack and Miri.
5Im thinking almost everything Smith does from now on needs a redband trailer..ha!
Red band trailers are pointless. The colour of the band in the beginning of a trailer has absolutely no influence over my perception of the film being advertised. I thought that was accomplished with the MPAA rating scale. Both the rating card and the rating do little but hamper the content in the trailers and films.
I appreciate families who need a regulating body to tell them what will be appropriate for their family to watch and what won't, but as society advances so does the absurdity of the MPAA and their rating scales, and the control parents have over what their kids - choose - to watch.
If you were out to the movies with your family and you had a 10 year old child with you, would anyone who sees a red band actually get up and begin to herd their family out of the theater for the length of the trailer? Is the band even shown long enough for a family to get out of the theater fast enough to keep their childrens' chaste, sensitive ears from hearing such profane previews? How will they know when it's safe to get back into the theater? Maybe, to be safe, they should just go home and watch Bambi, fast-forwarding through the part where Bambi's mom dies. It was crazy of them to bring the child to Saw VI anyway; thinking maybe this time the sequel would be G-rated and that all the trailers would be for the next generic Dreamworks Animation flick and a movie starring the cast of High School Musical.
And for kids watching online, do you think any of them are going to be so courteous as to get up out of their computer chair to ask their parents if they'll click the button for them stating that the person clicking is of age to view the trailer? Or pause the trailer as soon as they see the band, adhering to the MPAA's puritanical laws because the MPAA police will one day scan their mind and find out they watched something they weren't supposed to?
Because, if I'm not mistaken, that is the intent of the band.
6I saw the red-band trailer for Choke and it was much better than the theatrical one, so yes.
7Long live red band trailers! I love raunchy comedies, so Zack and Miri looks great to me. Filmmakers should have the right to display their movies in trailers for what they're really like rather than watering it down.
That being said, I won't watch a trailer simply because it's red band. I have to have some interest in the film first
8Yes (I say sheepishly).
I am a sick nasty puppy. I love movies with explicit language and unnecessary male nudity and general raunchiness. So when I see a red band trailer I take mental note "You should try to see this movie. There may be something totally nasty and worth your dollar in it." But if I see another trailer for the movie and the interest doesn't hold I cross the movie off my "must see" list. Example "Observe and Report" , the red band makes it look good the modified trailer makes it look crappy thus it gets crossed off my list. It will be extremely mediocre at best.
I think I inherited this trait from my mom. She loved any movie with loads of cursing and even better IF there was full frontal male nudity. I couldn't figure out why my mom thought "American Gigolo" was the best movie ever and warranted her going to the movie theater everyday from two months when I was a kid. Then I saw the movie years and years later on Skinamax.
Oh that's why mommy loved this movie. Ha ha cool and NASTY!
9Ok just saw the red band of Adventureland having already seen the regular green rated R trailer and the red band just insured that I will see this movie. I found the original trailer funny and the red band just insured that the movie is even raunchier than I originally thought it was.
And how cow the finally lines in the red band made me drop my handful of almonds on the floor so I could cover my mouth and not spew chew almond all over my monitor.
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