Get ready, New York City: Soon you will be unable to escape the sticky gelatinous web that is the Spider-Man 3 [1] promotional bombardment. The Big Apple is gearing up for what will be known as "Spider-Man Week in NYC," [2] which will take place from April 30 to May 6 and include the first U.S. screening of the film at the Tribeca Film Festival [3].
You might be asking yourself, "What else does Spider-Man Week include?" Well, dear readers, Spider-Man Week will include a variety of far-reaching Spider-Man themed events, culminating at the Apollo Theater in Harlem where, according to the Spider-Man Week in NYC website, "Urban poets from the five boroughs will compose original raps about Spider-Man and his many adventures." The winner of the rap competition will receive a Sony TV.
But that's just one of the many unbelievable events taking place during Spidey's week, so to see the rest,
Just look at the assortment of events taking place during Spider-Man week in NYC:
- A cast appearance on the Today Show, complete with marching bands and "web-slinger showdowns."
- Superhero training classes at Crunch gyms.
- Special offers for redheads at SuperCuts, in honor of Mary Jane.
- "Web Swinging With Your Sweetheart" sessions at a trapeze school.
- A pizza celebration day at more than 200 public middle schools across the city "in honor of Peter Parker’s short-lived stint as a pizza delivery boy."
- Special Spidey-like rock-climbing ("wall-scaling") sessions at Chelsea Piers.
- Spider-Man themed sightseeing tours.
- Original comic book displays at the New York Public Library.
- Green Goblin mask-making at the Children's Museum of Manhattan.
- Spider-themed exhibits at the Brooklyn Children's Museum, The New York Botanical Garden, and the American Museum of Natural History.
Creatively, these promotions are certainly a step up from the marketing push for Spider-Man 2 in 2004, when Major League Baseball refused to put the Spider-Man 2 logos on the bases [4], claiming that doing so would detract from baseball fans' experience. But apparently, the New York experience is totally fair game.
Photo courtesy of Sony Pictures [5]