Donald Trump made headlines recently by fighting with Rosie O'Donnell [1] and shaming Miss USA [2], but all that publicity still couldn't get anyone excited about the premiere of "The Apprentice: Los Angeles." [3]

Sunday night's episode was the series' worst premiere ever [4]. It got whupped in the ratings by "Desperate Housewives" [4] and "Brothers & Sisters" on ABC and "Without a Trace" on CBS. Perhaps worst of all, it lost 20 percent of the audience that tuned in earlier for "Grease: You're the One That I Want" [5].

Apparently not even adding Ivanka — and throwing in that twist where the losing team sleeps in tents — could get people buzzing about the new season. What happened? Did Trump's bizarre bickering with Rosie turn people off? Or are we just finally sick of looking at his hair?